Helping organizations grow clarity, connection, and impact.
At Good Fruit, we believe that clear communication and thoughtful engagement are the seeds of meaningful change.
Offering fractional strategic communications leadership, community engagement, and facilitation services for organizations specializing in health, research, and community- and equity- based work. Together, we can build communications and engagement strategies that work with your team's skills and capacity, to meaningfully support your organization's strategic goals.
Good Fruit is led by Altaira Northe, who brings over a decade of experience in non-profits, research, public health, and equity- and community- based organizations. She understands the complexity of your communications needs, how to work with small and large teams, and how to collaborate between community and subject matter experts.
Our Approach
We know that every organization is unique, and every challenge requires a tailored approach.
At Good Fruit, we combine:
Strategic thinking: We help you clarify your priorities, and strategically align communications with your goals.
Collaborative facilitation: We design and lead sessions that build trust and shared understanding.
Practical execution: From newsletters and reports to workshops and events, we make sure strategy translates into achievable action.
Equity-informed perspective: We integrate inclusive and accessible communications practices.
The result? Teams that are informed, engaged, and empowered, and interest-holders who understand and trust your work.
Testimonials
“Working with Altaira in the Sunshine Coast chapter of Creative Mornings was a rewarding experience. Her enthusiasm for what we were trying to build is still an inspiration. Her generosity as a CM host made me proud to be involved with the group. Although CMSUN was short lived, Altaira had a vision and I appreciate that she went for it with all of her energy.”
— Tony Serofin, Sunshine Coast Resident and CM SUN volunteer
“This [content strategy] is exceptional and exactly what I was looking for receiving. Clear and able to be executed.”
— Amy Brin, Child Neurology Foundation
“Altaira is an excellent researcher and writer. In particular, she played a key role in shepherding our e-book project from a rough draft to a beautiful, readable end product. She’s smart, intuitive, quick, reliable and so easy to work with. I would happily work with Altaira again and highly recommend her any for writing, research and marketing projects.”
— Julie Szabo, Capulet
“Altaira stands out as an innovative and groundbreaking CreativeMornings chapter host in our alumni network of hundreds. The programs and ideas she initiated at the chapter were unique and successful at connecting members of our community together. This speaks to Altaira’s leadership and entrepreneurial capacity.”
— Kyle Baptista, CreativeMornings
Altaira’s strategic thinking and deep experience in communications was immensely helpful to me and my team. Our two hour session was perfect for reviewing our organization’s communications strategy, identifying gaps and weaknesses, and developing a workable plan. Building off of Altaira’s media acumen and excellent suggestions, we were able to develop a much more robust communication strategy and undertake a successful brand re-alignment, including the development of a set of interconnected media assets. Altaira’s advice and savoir-faire was critical for this much needed re-visioning of our work.”
— Alyssa Arbuckle, Electronic Textual Cultures Lab UVIC